[{"data":1,"prerenderedAt":138},["ShallowReactive",2],{"work-reductivist":3,"work-siblings-reductivist":100},{"id":4,"title":5,"accent":6,"body":7,"completedAt":80,"cover":81,"coverAlt":82,"description":13,"extension":83,"external":84,"liveUrl":85,"meta":86,"navigation":87,"order":88,"path":89,"role":90,"seo":91,"stack":92,"status":95,"stem":96,"summary":97,"year":98,"__hash__":99},"work\u002Fwork\u002Freductivist.md","Reductivist","#44403c",{"type":8,"value":9,"toc":72},"minimark",[10,14,19,22,41,45,48,54,57,65,69],[11,12,13],"p",{},"Reductivist sells three things and calls that a catalog. Most commerce templates assume growth\ntoward more SKUs, more categories, more filters, and apply that assumption from day one, which\nmakes three well made objects look like an unfinished store rather than a finished one.",[15,16,18],"h2",{"id":17},"the-problem-underneath-the-brief","The problem underneath the brief",[11,20,21],{},"A catalog this size does not need a category nav, a filter sidebar, or a comparison table, and\nbuilding those in anyway because commerce sites are supposed to have them produces a homepage\nthat apologizes for its own size. The actual brief was smaller than a commerce platform expects:\nsell three objects well, and do not let the platform's assumptions about scale outgrow the\ncatalog.",[23,24,25,31,36],"metric-row",{},[26,27],"metric",{"label":28,"note":29,"value":30},"Products at launch","A cross pendant and two utility tools, published with nothing added to pad the count.","3",[26,32],{"label":33,"note":34,"value":35},"Hero carousel","Lifestyle and product photography share one slot instead of splitting into a gallery nobody scrolls.","1",[26,37],{"label":38,"note":39,"value":40},"Category pages","A flat grid, because a browse by category nav solves a catalog size this store does not have.","0",[15,42,44],{"id":43},"how-it-is-built","How it is built",[11,46,47],{},"Next.js on the front end, with the image pipeline carrying most of the design weight since the\nphotography is the product pitch. Stripe handles checkout directly rather than sitting behind a\nfull commerce platform, which keeps the store's entire technical surface proportional to three\nproducts instead of the thousand a typical platform is built to expect.",[49,50],"shot",{"alt":51,"caption":52,"src":53},"The flat product grid showing all three Reductivist objects with no category navigation above it.","Three products, one grid, no category nav standing between a visitor and the thing they came to look at.","\u002Fwork\u002Freductivist\u002Fshot-catalog.png",[11,55,56],{},"The commerce decision that mattered was the one made by omission. A platform with filters and\ncomparison tables spends its interface budget solving a browsing problem this catalog does not\nhave yet, and a store that size inherits that unused complexity as clutter rather than capability.",[58,59,62],"callout",{"title":60,"tone":61},"The right platform is the smallest one","accent",[11,63,64],{},"A catalog of three does not need the same commerce stack as a catalog of three thousand. Matching\nthe platform to the current size, not the hoped for one, is what keeps the store looking finished\ninstead of early.",[15,66,68],{"id":67},"what-i-would-keep","What I would keep",[11,70,71],{},"Resisting the instinct to build category infrastructure before there is a catalog that needs it.\nThe store can grow into a bigger platform later; it should not carry one's assumptions now.",{"title":73,"searchDepth":74,"depth":75,"links":76},"",2,3,[77,78,79],{"id":17,"depth":74,"text":18},{"id":43,"depth":74,"text":44},{"id":67,"depth":74,"text":68},"2026-06","\u002Fwork\u002Freductivist\u002Fcover.png","The Reductivist home page, showing a hero carousel above a three item product grid.","md",null,"https:\u002F\u002Freductivist.com",{},true,7,"\u002Fwork\u002Freductivist","Design and build, end to end",{"title":5,"description":13},[93,94],"Next.js","Stripe","completed","work\u002Freductivist","A minimalist goods brand selling a handful of well made objects, where the real commerce problem was resisting the urge to add a fourth product to the homepage.",2026,"RSDNXTwqe0kpRQuPGMDbn718jcc2V89CdJG1VBerkSY",[101,105,109,113,117,121,125,126,130,134],{"path":102,"title":103,"summary":104},"\u002Fwork\u002Fwayta-peru","Wayta Perú","A bilingual travel operator site where the marketing page, the blog, and the studio the client edits in are one deployment.",{"path":106,"title":107,"summary":108},"\u002Fwork\u002Fpersonae","Personae","A persona library built on IBM Carbon, where every profile links out to its research and every reader can flag a claim that no longer holds.",{"path":110,"title":111,"summary":112},"\u002Fwork\u002Farsonistai","ArsonistAI","An AI design consultancy with two audiences on one homepage, enterprises hiring for AI augmented product work, and individual designers buying tools off the shelf.",{"path":114,"title":115,"summary":116},"\u002Fwork\u002Fhcit","HCIT","A five vertical AI and infrastructure integrator whose site had to make enterprise grade credibility legible without turning into an alphabet soup of sub brands.",{"path":118,"title":119,"summary":120},"\u002Fwork\u002Flynne","Lynne","A lead capture first booking site for a solo telehealth counseling practice, sized to get one action in front of a visitor rather than a full site's worth of pages.",{"path":122,"title":123,"summary":124},"\u002Fwork\u002Fn-hub","N Brand Portal","An internal brand portal holding the logos, color tokens, and templates a small team actually needs, so the approved asset stops living in an eight month old Slack thread.",{"path":89,"title":5,"summary":97},{"path":127,"title":128,"summary":129},"\u002Fwork\u002Fpattern-library","Pattern Library","Four hundred and twenty two documented interaction patterns across web, mobile, and cross platform concerns, with the rationale that makes each one work.",{"path":131,"title":132,"summary":133},"\u002Fwork\u002Fflow-society-mx","Flow Society MX","An e-bike tour operator in Jalisco, with a six step booking flow, a per departure availability calendar, and an operator dashboard behind it.",{"path":135,"title":136,"summary":137},"\u002Fwork\u002Fcytron-motorcycles","Cytron Motorcycles","A Tokyo motorcycle brand invented end to end, drawn as a working prototype and then built as the site that prototype had been arguing for.",1789230933952]