[{"data":1,"prerenderedAt":136},["ShallowReactive",2],{"work-lynne":3,"work-siblings-lynne":98},{"id":4,"title":5,"accent":6,"body":7,"completedAt":80,"cover":81,"coverAlt":82,"description":13,"extension":83,"external":84,"liveUrl":84,"meta":85,"navigation":86,"order":87,"path":88,"role":89,"seo":90,"stack":91,"status":93,"stem":94,"summary":95,"year":96,"__hash__":97},"work\u002Fwork\u002Flynne.md","Lynne","#b5696b",{"type":8,"value":9,"toc":72},"minimark",[10,14,19,22,41,45,48,54,57,65,69],[11,12,13],"p",{},"The practice's name, location, and provider are changed below. The client is one person running a\ntelehealth counseling business, not a company that expects a public case study, so what follows\ndescribes the shape of the problem rather than the specifics of the practice.",[15,16,18],"h2",{"id":17},"the-problem-underneath-the-brief","The problem underneath the brief",[11,20,21],{},"A solo practitioner's site has one job: turn a visitor into a booked consultation, without a\nreceptionist standing behind it to answer the questions a form did not. The failure mode in this\ncategory is over-building. A multi page marketing site with an About page, a blog, and a services\noverview buries the one action that matters under three others that do not, and a visitor who\ncame to book a session has to find it first.",[23,24,25,31,36],"metric-row",{},[26,27],"metric",{"label":28,"note":29,"value":30},"Steps to booking","Schedule, connect, grow, the whole funnel on one page.","3",[26,32],{"label":33,"note":34,"value":35},"Specialties listed","Grief, anxiety, infertility, and relationship counseling among them, each answering a different search.","8",[26,37],{"label":38,"note":39,"value":40},"Minute free consultation","The single offer every section on the page points back to.","20",[15,42,44],{"id":43},"how-it-is-built","How it is built",[11,46,47],{},"One page, not several. A warm portrait hero establishes trust before any copy does, a specialties\ngrid lets a visitor confirm their situation is one this practice actually treats, and an FAQ\nanswers insurance, session length, and telehealth efficacy before those questions turn into a\nreason not to book. Every section repeats the same call to action rather than introducing new\nones, so there is only ever one link to decide about.",[49,50],"shot",{"alt":51,"caption":52,"src":53},"The three step booking process, schedule, connect, grow, above a free consultation call to action.","Three steps, described in the words a visitor already thinks in rather than the ones a scheduling platform uses.","\u002Fwork\u002Flynne\u002Fshot-booking.png",[11,55,56],{},"There is no CMS behind this. Content is edited directly because a solo practice updates its bio\nand its specialties a few times a year, not weekly, and standing up an editing workflow for that\ncadence costs more than it saves.",[58,59,62],"callout",{"title":60,"tone":61},"Sizing the tooling to the update cadence","accent",[11,63,64],{},"A CMS is a cost, not a default. The right question is not whether a client could someday need\none, it is whether the frequency of their actual edits ever gets close to justifying it.",[15,66,68],{"id":67},"what-i-would-keep","What I would keep",[11,70,71],{},"Keeping the entire site pointed at one action. A visitor never has to decide which link is the\nimportant one, because there is only ever the one.",{"title":73,"searchDepth":74,"depth":75,"links":76},"",2,3,[77,78,79],{"id":17,"depth":74,"text":18},{"id":43,"depth":74,"text":44},{"id":67,"depth":74,"text":68},"2026-02","\u002Fwork\u002Flynne\u002Fcover.png","The counseling practice home page, showing a warm portrait hero above a three step booking process.","md",null,{},true,5,"\u002Fwork\u002Flynne","Design and build, end to end",{"title":5,"description":13},[92],"Tailwind CSS","completed","work\u002Flynne","A lead capture first booking site for a solo telehealth counseling practice, sized to get one action in front of a visitor rather than a full site's worth of pages.",2026,"rTFDIZArq7b60SaaOnnIX3gSUsvrQXtxt2JO0q1ReQM",[99,103,107,111,115,116,120,124,128,132],{"path":100,"title":101,"summary":102},"\u002Fwork\u002Fwayta-peru","Wayta Perú","A bilingual travel operator site where the marketing page, the blog, and the studio the client edits in are one deployment.",{"path":104,"title":105,"summary":106},"\u002Fwork\u002Fpersonae","Personae","A persona library built on IBM Carbon, where every profile links out to its research and every reader can flag a claim that no longer holds.",{"path":108,"title":109,"summary":110},"\u002Fwork\u002Farsonistai","ArsonistAI","An AI design consultancy with two audiences on one homepage, enterprises hiring for AI augmented product work, and individual designers buying tools off the shelf.",{"path":112,"title":113,"summary":114},"\u002Fwork\u002Fhcit","HCIT","A five vertical AI and infrastructure integrator whose site had to make enterprise grade credibility legible without turning into an alphabet soup of sub brands.",{"path":88,"title":5,"summary":95},{"path":117,"title":118,"summary":119},"\u002Fwork\u002Fn-hub","N Brand Portal","An internal brand portal holding the logos, color tokens, and templates a small team actually needs, so the approved asset stops living in an eight month old Slack thread.",{"path":121,"title":122,"summary":123},"\u002Fwork\u002Freductivist","Reductivist","A minimalist goods brand selling a handful of well made objects, where the real commerce problem was resisting the urge to add a fourth product to the homepage.",{"path":125,"title":126,"summary":127},"\u002Fwork\u002Fpattern-library","Pattern Library","Four hundred and twenty two documented interaction patterns across web, mobile, and cross platform concerns, with the rationale that makes each one work.",{"path":129,"title":130,"summary":131},"\u002Fwork\u002Fflow-society-mx","Flow Society MX","An e-bike tour operator in Jalisco, with a six step booking flow, a per departure availability calendar, and an operator dashboard behind it.",{"path":133,"title":134,"summary":135},"\u002Fwork\u002Fcytron-motorcycles","Cytron Motorcycles","A Tokyo motorcycle brand invented end to end, drawn as a working prototype and then built as the site that prototype had been arguing for.",1789230933888]